Customer Lifetime Value (CLV): Meaning, Calculation & Strategies

The waterfall method is a classic project management model with a linear, step-by-step structure. It is particularly suitable for projects with clear requirements and fixed processes, but offers little flexibility.

Customer Lifetime Value (CLV) is a key figure in marketing that measures the total financial value of a customer over the entire business relationship. Companies use CLV to use their resources efficiently and to operate profitably in the long term.

Social media is crucial for increasing brand awareness and communicating directly with the target group. It provides valuable marketing opportunities and strengthens trust.

In the dynamic world of sales, understanding your customers is key to **getting new customers** and **increasing revenue**. This is where a robust CRM-System comes into play. CRM-Software isn't just about storing customer data, it's about leveraging that data to drive sales and marketing strategies. One of the most powerful tools in a CRM-System is segmentation filters. Let's dive into what they are and how they can boost your sales game.

In the dynamic world of sales and customer management, **CRM-Systems** have long been the backbone of successful business operations. However, with the advent of artificial intelligence (AI), these systems are evolving rapidly, offering unprecedented insights and capabilities. AI-powered analyses are transforming how businesses approach customer relationship management, from **getting new customers** to increasing revenue.

In the dynamic world of sales and customer relationship management (CRM), understanding your target audience is paramount. **Target audience segmentation** is a powerful strategy that can significantly enhance the effectiveness of your **CRM-System**. By dividing your customer base into distinct groups based on shared characteristics, you can tailor your marketing efforts, improve customer engagement, and ultimately drive sales growth.