The AI Buddy is your personal assistant inside the CRM. It gives you proactive suggestions on what to do next and supports you throughout your sales process. It detects when action is needed and can automatically create content for you — for example, drafting emails to leads when it sees a good opportunity, writing letters, or generating call scripts.

It also reminds you to stay in touch with your leads and keep your follow-ups consistent, so no opportunity slips through. In short: it saves you time and helps you manage your leads more effectively.