Shaping the future of business software.
Since 2000.


Rowisoft was founded in 2000 with a simple idea: great software should feel natural.
Since then, we’ve been building business tools that do exactly that.
We started by creating one of the first true out-of-the-box e-commerce shop systems, evolved into developing our Windows-based ERP system Rowisoft Blue, and eventually brought it all into the cloud with edooli — software that later became part of a major German corporate in 2020.
After working with countless CRM systems ourselves (and failing to fully adopt any of them), we reached a conclusion: CRMs were either too limited or too complicated. So we built our own.
That’s how Mister James was born — a fresh rethinking of CRM, focused on clarity, integrated services, and powerful AI-driven sales insights.
For more than two decades, our products have powered over 25,000 businesses. And we’re just getting started.
Rowisoft GmbH was founded
Coolgate OnlineShop, an out-of-the box shopsystem was born
Our first product, Rowi-Auftrag was published
Rowi-Kaufmann, a Windows based ERP-System, was released
Rowi-Kaufmann was renamed to Rowisoft blue and got even more functionality with CRM and PPS components
We're expanding and built our own office building in Hahnbach, Bavaria, Germany
We've started developing edooli from scratch as an alternative product to Rowisoft blue which runs in the cloud
edooli was released and got more than 3000 business clients in the first year
edooli got sold to a german corporate
utalic, a Low-Code-Platform got released which became the foundation for Mister James, later
Mister James got released in Version 1.0
What our clients see. What they feel. Their experience:
“I love how quickly you can enter and track your contacts — and the map view makes visit planning incredibly easy. We manage our leads, qualify them, and use the system all the way through to the customer’s first purchase.”

Daniel, Insektless
“Mister James offers a clear overview and an intuitive interface that’s truly focused on closing deals. I love that Mister James thinks ahead on its own and goes further than traditional CRM systems.”

Bastian, leXpro Media GmbH
“What I like most is the intuitive handling. Mister James motivates me to start my sales day. It’s easy to use while still offering a remarkable level of depth. Simple lead generation, smart suggestions for ideal customer addresses, and automation of routine tasks.”

Alfred, SHP Potential AG
“Mister James isn’t just a management tool — it helps us find new customers and reminds us of existing opportunities. This built-in initiative finally got our sales staff to actually use the software. Every previous CRM failed because the team never accepted it. With Mister James, things finally work.”

Tobias, sheepworld AG
“I love the clear and easy-to-use interface. The lead generator is fantastic. I also find the newsletter feature and the social media integration extremely helpful.“

Martin, phd IT-Systeme GmbH
“What I appreciate most are the automations. Tasks like sending emails now run effortlessly in the background. The sales pipeline gives me a clear view of every acquisition stage, and the lead generator continuously delivers new, relevant contacts.“

Roy, TEAMSHOP89
“I love how quickly you can enter and track your contacts — and the map view makes visit planning incredibly easy. We manage our leads, qualify them, and use the system all the way through to the customer’s first purchase.”

Daniel, Insektless
“Mister James offers a clear overview and an intuitive interface that’s truly focused on closing deals. I love that Mister James thinks ahead on its own and goes further than traditional CRM systems.”

Bastian, leXpro Media GmbH
“What I like most is the intuitive handling. Mister James motivates me to start my sales day. It’s easy to use while still offering a remarkable level of depth. Simple lead generation, smart suggestions for ideal customer addresses, and automation of routine tasks.”

Alfred, SHP Potential AG
“Mister James isn’t just a management tool — it helps us find new customers and reminds us of existing opportunities. This built-in initiative finally got our sales staff to actually use the software. Every previous CRM failed because the team never accepted it. With Mister James, things finally work.”

Tobias, sheepworld AG
“I love the clear and easy-to-use interface. The lead generator is fantastic. I also find the newsletter feature and the social media integration extremely helpful.“

Martin, phd IT-Systeme GmbH
“What I appreciate most are the automations. Tasks like sending emails now run effortlessly in the background. The sales pipeline gives me a clear view of every acquisition stage, and the lead generator continuously delivers new, relevant contacts.“

Roy, TEAMSHOP89
“I love how quickly you can enter and track your contacts — and the map view makes visit planning incredibly easy. We manage our leads, qualify them, and use the system all the way through to the customer’s first purchase.”

Daniel, Insektless
“Mister James offers a clear overview and an intuitive interface that’s truly focused on closing deals. I love that Mister James thinks ahead on its own and goes further than traditional CRM systems.”

Bastian, leXpro Media GmbH
“What I like most is the intuitive handling. Mister James motivates me to start my sales day. It’s easy to use while still offering a remarkable level of depth. Simple lead generation, smart suggestions for ideal customer addresses, and automation of routine tasks.”

Alfred, SHP Potential AG
“Mister James isn’t just a management tool — it helps us find new customers and reminds us of existing opportunities. This built-in initiative finally got our sales staff to actually use the software. Every previous CRM failed because the team never accepted it. With Mister James, things finally work.”

Tobias, sheepworld AG
“I love the clear and easy-to-use interface. The lead generator is fantastic. I also find the newsletter feature and the social media integration extremely helpful.“

Martin, phd IT-Systeme GmbH
“What I appreciate most are the automations. Tasks like sending emails now run effortlessly in the background. The sales pipeline gives me a clear view of every acquisition stage, and the lead generator continuously delivers new, relevant contacts.“

Roy, TEAMSHOP89
“I love how quickly you can enter and track your contacts — and the map view makes visit planning incredibly easy. We manage our leads, qualify them, and use the system all the way through to the customer’s first purchase.”

Daniel, Insektless
“Mister James offers a clear overview and an intuitive interface that’s truly focused on closing deals. I love that Mister James thinks ahead on its own and goes further than traditional CRM systems.”

Bastian, leXpro Media GmbH
“What I like most is the intuitive handling. Mister James motivates me to start my sales day. It’s easy to use while still offering a remarkable level of depth. Simple lead generation, smart suggestions for ideal customer addresses, and automation of routine tasks.”

Alfred, SHP Potential AG
“Mister James isn’t just a management tool — it helps us find new customers and reminds us of existing opportunities. This built-in initiative finally got our sales staff to actually use the software. Every previous CRM failed because the team never accepted it. With Mister James, things finally work.”

Tobias, sheepworld AG
“I love the clear and easy-to-use interface. The lead generator is fantastic. I also find the newsletter feature and the social media integration extremely helpful.“

Martin, phd IT-Systeme GmbH
“What I appreciate most are the automations. Tasks like sending emails now run effortlessly in the background. The sales pipeline gives me a clear view of every acquisition stage, and the lead generator continuously delivers new, relevant contacts.“

Roy, TEAMSHOP89